TREND: Neutral Colors

Last year, big bold colors and prints were in, but this year we’re seeing more and more soft neutrals, colors like white, gold, ivory, nude, champagne and light blush pink. These colors have the frosty, elegant feel of pearls and lace and add a little more feminine flair to this year’s prom style!

TREND: Mermaid Dresses

We saw a lot of the mermaid shape last year and will be seeing even more of it this year.  A mermaid dress is set apart from other styles by its unique shape, a fitted dress that flairs out below the hips, anywhere between the mid-thigh and the knees. Mermaids are great for accenting or creating an hourglass figure and highlighting curves. Make sure to stop in and see a Mestads Stylist to find the right mermaid for you.

TREND: Ruffles

One of our favorite trends this year is ruffles. They are showing up on just about every shape and style of dress and we LOVE it! The great thing about ruffles is that they accentuate everyone’s best feature. For example:

A full skirt of ruffles helps accentuate the waist giving it a cinched corset look.

A ruffle mermaid accentuates the hips, helping them appear firm and sculpted

and a full ruffle skirt with a drop waist makes the torso appear longer, and the hips appear fuller.

Make sure to stop in to Mestads so we can help you find the best ruffle dress for your figure!

TREND: Cocktail Dress with Removable Skirt

Just like the High-Low dress, a similar style that is popular for 2012 is the cocktail dress with removable skirt.  This dress has the same concept of a High-Low, being short in the front and long in the back, but with this style the skirt attaches around the waist and can be removed to create a whole new dress for your dance. The best part about this type of dress is that you can continue to wear the cocktail dress underneath for years to come, but still have the long look for prom. What’s even better is that you don’t even need to have a bustle hook added to the dress to keep it off the floor. You can simply remove the top layer and dance the night away!

TREND: Chiffon

Everyone’s favorite fabric this year is chiffon! Chiffon is a light, flowy fabric that creates a soft feminine look that smoothes and hides any imperfection. The great thing about the chiffon dresses Mestads has this year is that they look good on EVERYONE!

TREND: High-Low Dresses

One big trend we are seeing in prom this year is the High-low dress. High-low simply means these dresses are short in the front and long in the back, making them easy and fun to dance in. We’re loving this style because it works for anyone, any height without having to be hemmed!   Our favorite feature on select styles of High-lows is a zip off skirt. Some dresses, like the Jovani dress below, have a hidden zipper that hides under the skirt so that it can be removed for the dance.

The best thing about High-lows is that they come in many different styles, from a straight dress to a fluffy ball gown, so there’s something for everyone!

PROM 2012

2011 is quickly coming to an end, which means it's time to start thinking about Prom! All three Mestads locations already have prom gowns out, with new ones coming in every day, and don't forget that we register your dress so we won't sell it to anyone else at your school!

 Make sure to stay tuned to our blog and facebook page to find out all of the new trends and styles for 2012, makeup tips, events, our staff picks from our expert stylists here at Mestads and much more! Happy Holidays and we hope to see you in the new year!

JOVANI Trunk Show

Its that time again! Mestads will be bringing new and exciting JOVANI styles into all three stores for one weekend only! In stock dresses are 20% off, but only for four days!

The sale runs February 18th-21st, but come early for the best selection!



New Dress of the Week

My favorite new gown this week is the Cool Book cover! It has arrived in all three of our stores.

Since this is part of the Cool Book, you won't find it in other stores! Be sure to hurry in for yours before it's registered to your school! It's important to Mestads that you have a unique gown for your prom!

JOVANI Trunk Show at Mestads Southdale!

This Friday, January 14th - Sunday, January 16th, Mestads Southdale location will have all in stock JOVANI gowns 20% off!

Be sure to stop by Saturday at 7 for a JOVANI fashion show modeled by the Minnesota finalists, followed by the announcement of the winner!

Become a Jovani Model!!!

 

Mestads has the opportunity of a lifetime for you!  Have a chance at becoming a model for Jovani!  We have an open casting call for high school girls age 15-19 who dream of becoming a model for Jovani!

Mestads is the only OFFICIAL entry place in Minnesota with this fabulous opportunity for you!

The Minnesota finalist receives a free Jovani 2011 prom dress, free Jovani shoes, and a Jovani watch. Jovani will then choose one grand prize winner who will receive a 5 star trip to New York!

Visit http://www.jovani.com/ to read the rules and fill out an application! This is an opportunity you can't miss!!!

Casting call times (your application must be filled out prior to these times):


Rochester
Friday November 26: 6pm-8pm
Monday November 29: 12pm-8pm


Southdale
Friday November 26: 12pm-5pm
Saturday November 27: 3pm-6pm
Sunday November 28: 12pm-3pm
Monday November 29: 12pm-8pm


St. Cloud
Friday November 26: 4pm-8pm
Saturday November 27: 12pm-5pm
Sunday November 28: 12pm-5pm
Monday November 29: 4pm-8pm

To Market, To Market!

It must be August, because we're headed to market to select prom dresses for Prom 2011! We'll spend a week in Atlanta reviewing dresses from the Cool Collection (which is exclusive to Mestads), Tiffany Designs, Jovani, Sherri Hill, Mori Lee, and more!

I've got a few favorite styles picked for next spring, but I want to know what YOU want! Tell me your favorite styles and colors so we can stock our store with so many dresses, you might have to pick two!

Here's a super sneak preview of one of my favorites for spring:

New This Week!

Here are a few things that just arrived in stock this week!

New Gowns This Week

Here are a few of my favorite things that have just come in this week!

Remember, when you purchase your gown at Mestads, we register it for your school, so no one else can buy the same dress from us, even in another color!

JOVANI Trunk Show

Rochester, Southdale, and St Cloud locations. These gowns are hot! You don’t want to miss this chance to find and buy your Jovani Prom dress at a discount. All in-stock Jovani Prom Gowns will be 20% off. You can save 10% on any Special order Jovani’s during the event as well.

JOVANI Trunk Show

Next weekend (January 16 & 17), JOVANI will be sending us the hottest gowns from their 2010 line, and we will be offering 20% OFF all in-stock JOVANI gowns, and JOVANI special orders (when available) will be 10% OFF!

You can't find a better deal for your JOVANI prom gown!

Remember, we're located in Southdale Mall on the second floor near Macy's, and also have fabulous selections of prom gowns in our Rochester and St. Cloud locations! We also register your gown for your prom,

Taylor Swift "You Belong With Me" Gowns

In Taylor Swift's latest music video for "You Belong With Me", she attends prom at the end! Her dresses were designed by Jovani, and we'd love to help you find something to fit her "good girl" or "bad girl" looks!

Here are some options by Jovani:






On January 16 & 17, we're having our annual Jovani trunk show, with stock Jovani gowns 20% off, and special orders 10% off (subject to availability).